Social media marketing has become the backbone of the eCommerce industry. It is one of the essential utilisation of technology that helps promote the goods and services belonging to a business on the digital world of the Internet without any geographical limitation. It has been able to convert the whole world into a global village.
The Producers and Consumers of one part can easily interact with the other part. This is one of the most valuable advantages of social media marketing because the brand’s popularity and recognition can be spread across the Global borders. This is one of the most important activities undertaken by every business to establish a global presence.